Brand Identity

Magnetic Connections

A mark for a small, start-up advertising company. Unfortunately, the company no longer uses the name, but the mark is still one of our favorites. The company was an advertising company that started with refrigerator magnets that were distributed to local and college communities with advertisements. Although the initial market was college campuses and refrigerator magnets, the client wanted to grow to larger advertising opportunities. The mark required being professional, clean, contemporary and neutral colors for working for different college campuses and enterprise clients in the future.

Magnetic Connections final logo
Magnetic Connections letterhead
Design process — ideation board
Design process — sketch explorations
Design process — typography sketches