Brand Identity & Collateral

The Patient Connection

New startup tech company in the dental practice system and practice management space was looking for an identity system, mark, and collateral. Starting with imagery that paired well with connections, medical, and contemporary technology look and feel. Through sketching, black and white mockups, and visual exploration and landed on the water droplet imagery for the clean, contemporary mark that went along with the objective of the technology simplifying and cleanly implementing solutions for dental practices.